Recently, a client, friend and super-supporter of mine responded to an email that I had sent her the week prior. Part of the email read: “So sorry Brea- I am BURIED …”
It is not the first time I’ve received an email from a client that included an “I’m sorry” – and I’ve also probably written an equal amount of them to my clients that started with the same two words.
In fact, I play “Apology Ping Pong” on a daily basis both in my business and my personal life. It’s a little out of control.
Like clockwork… I paddle an apology over the net for a delay in reaching out to my client to schedule their photography session (listing all of the reasons why), and then they hit the apology back to me a couple of days later for not responding to me to confirm it “quickly enough” while explaining all of the things going on in their life.
More often than not, the reason for both of our “delays” has something to do with managing a million other more important priorities.
Family. Kids. Work. Health. Exercise. Sleep. Trying to get “un-buried” from the chaos.
Things that – in the grand scheme of life – are way more important than an email between two people.
What’s essentially happening is we are apologizing for living our life and choosing priorities that matter to US.